notes about the business - Ray

right. writing this down because I keep saying it and forgetting it.

Im Ray Herd. five goats. field outside Hollow Ash. people pay me to bring them
round and eat the stuff they cant get a mower near. brambles mostly. nettles.
the sort of ground that has got away from someone over two summers.

goats turn up in the morning
eat all day
go home at night

thats it. thats the whole business. 11 years now.

before this I fitted kitchens. I was worse at that.

WHAT PEOPLE ARE ACTUALLY BUYING (I always forget this bit)
they think theyre buying goats. theyre not. theyre buying not spending a
saturday in a bramble patch with a strimmer and a bad back.

things I DONT do, because Im asked all the time
- tree surgery. if it needs a chainsaw its not a goat job
- lawns. a goat is not a lawnmower and will make that very clear
- boarding goats, selling goats, goat yoga (asked 3 times this year. three!)

how I talk to people
friendly. short. bit dry. Im a bloke with five goats not a corporation.
if a quote sounds like a solicitor wrote it Ive got it wrong.

and I dont oversell. if goats are wrong for the job I say so and lose the
money. it comes back round.